Elative Solutions

SEO Basics: Before You Get Started by R.E.S. Martina   Search Engine Optimization can be an overwhelming task, especially if you’re new to the practice. As the leader of a green or sustainability-focused company’s marketing, branding, advertising, outreach, customer engagement or social media marketing, you have probably heard a few tips or tricks about SEO at one point or another during your training or your education. In this blog post, we’re going to discuss some of the most important things to do before you get started with any SEO implementation.   SEO Basics In our previous blog posts in our SEO Basics series , we covered some of the most common SEO and digital marketing terminology you’ll come across in our post SEO Basics: The Terminology , and in the following post, we discuss SEO Basics: The Statistics , to give you a statistical view of just how important SEO is today. With the growing domination of Google as the world’s primary search engine, and the incr...

SEO Basics: The Statistics by R.E.S. Martina   As the leader of the marketing, advertising, branding, outreach, customer engagement, social media, or other digital lead generation efforts for a company in the green tech or sustainability sector, you know that attracting and retaining customers and clients is a numbers game. That’s why I wanted to share some powerful statistics with you about search engines to demonstrate their ever-increasing prevalence in our lives. And no search engine reigns supreme like Google. I would challenge anyone to name one legitimate competitor to Google. Bing? Yahoo?  As you’ll see momentarily, Google has completely dominated the search engine niche, and that is the main reason why when we talk about SEO, we focus primarily on discussing Google’s algorithms. If you’re unfamiliar with SEO and digital marketing, I go over a lot of the common terms in the SEO world in my previous post – SEO Basics: The Terminology . In his recent YouTube m...

SEO Basics: The Terminology by R.E.S. Martina   Are you new to the whole Search Engine Optimization field? It can definitely be a little tricky figuring out where to begin, and more importantly, understanding why you should invest your time into learning more about SEO. As the leader of a green or sustainability-focused company’s marketing, branding, advertising, outreach, customer engagement or social media marketing, you know the importance of bringing in traffic to your company. Heck, without traffic, there’d be no customers, and without customers there’d be no business.    The Importance of SEO As Matey E, the Founder and CEO of Marketing Strategy of elative.io, points out in his recent youtube series, SEO for Beginners in 2021 | A Simple Explanation of How Search Engine Optimization Actually Works : Statistic: 90 percent of survey respondents said they were likely to click on the first set of results / first page (Searchengineland, 2018)   Meaning: ...

SEO in the Sustainability Sector: How to Build Relevance and Expertise for Your Green Company by R.E.S. Martina   When it comes to understanding Search Engine Optimization, and more specifically, Google’s latest priorities in its most recent search engine result ranking algorithm update, most experts refer to what they call the Three Pillars of SEO. Depending on who you ask, you will most likely hear one of two acronyms, either E.A.T. or A.R.T. E.A.T. stands for Expertise, Authority and Trustworthiness, while A.R.T. stands for Authority, Relevance and Trust. As you can see, Authority and Trustworthiness are included in both, while the way experts perceive the last pillar differs. In this blog post, we’ll dive a little deeper into this last pillar: Relevance and Expertise.   Authority In my last blog post, Understanding and Achieving Authority, I discuss what authority is in greater detail. To sum it up, a high level of Authority is achieved by being an authoritative s...

SEO in the Sustainability Sector: Understanding and Achieving Authority by R.E.S. Martina Did you know… Google is the most visited website on the internet.  Google has been visited 62.19 billion times in the year 2019 (Similarweb, 2019). 15% of all searches have never been searched before on Google. Google processes over 3.5 billion searches per day (Internetlivestats, 2019).  An average person conducts 3–4 searches every single day. (Moz, 2019) (See more stats here: SEO for Beginners in 2021 | A Simple Explanation of How Search Engine Optimization Actually Works ) Why is Google so powerful? We’ve all been there. We have a question we want an answer to, a famous person at the tip of our tongue who’s name we just can’t remember, or we’re craving a certain kind of restaurant but haven’t decided which one, and we turn to Google. Sometimes our searches are reasonably specific, like “Mexican restaurant near me,” and other times, they’re a little more ambiguous, like “...

SEO in the Sustainability Sector: Understanding Google’s E.A.T.-Based Algorithm by R.E.S. Martina   Search Engine Optimization — to the inexperienced it can sound so daunting, so cryptic. But, as my colleague and resident SEO expert, Will Kenderdine , likes to say, SEO is the puzzle he wakes up excited to solve every morning.  Search Engine Optimization, like the name implies, is the practice of optimizing a website or web page to achieve a high position in search results for a specific keyword or selection of keywords. How one does this is easier said than done. But with the help of a seasoned professional, decoding the myths behind SEO becomes a lot easier. In my previous article, Why Your Green Company Still Needs Search Engine Optimization , I discuss why SEO is not only still relevant today, but a crucial undertaking for companies in growing industries like sustainability and green technology. Simply put, Search Engine Optimization leads to a greater amount of org...